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What's Next - Trend Masterclass from WIRED Consulting and Market Gravity

2 dates from March 1 2013 - April 12 2013
Market Gravity - Arch29, 29 Wootton Street, London SE1 8TG, United Kingdom
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    • Mar 01
    • Friday, March 1, 2013,
    • 8:30 AM - 5:30 PM
    • Apr 12
    • Friday, April 12, 2013,
    • 8:30 AM - 5:30 PM


What's Next Trends Masterclasses - Smart Cities & The New Retail Experience

What's Next Masterclasses are the latest instalment from WIRED Consulting and Market Gravity which includes a series of inspiring, themed monthly Masterclasses each with their own theme exploring creative innovation, ideas, people, and how they could reshape our world in 2013.

What's Next’ combines WIRED'S prestigious ability for storytelling and trend watching, and Market Gravity's ability to turn insights into market impact, at speed. Together, we’ll be exploring the trends that will shape the future of life, commerce and society, and taking a deep dive into how these will change the way we do business in the future.


About the Masterclass

The What's Next Masterclass is a full-day workshop, run in central London, combining interactive and immersive trend content with practitioner methods for turning trend insight into business impact. 

Highlights include:

  • The WIRED World in 2013, an immersive showcase of the best of WIRED trend insight
  • The WIRED editorial team, sharing insights and secrets from innovators around the world
  • Disruptive guests and thought leaders from the WIRED network
  • Team ‘Missions’ – practitioner-led sessions in which we unleash key trends on major business topics, and let sparks fly
  • Market Gravity’s practitioner coaching and training in core trend application methodology – transforming thinking on your future customers, value proposition and business model

We will start the day by taking you on a highly interactive journey of some of the most interesting trends from the “WIRED World in 2013” magazine. The rest of the day will be spend immersing ourselves in one trend to truly understand how it may play out and the business opportunities it may present. 


March Class: Smart Cities

Intelligent infrastructure, appliances and devices are a reality - wired and wireless, the city is getting smarter.  New urban needs and desires are creating significant opportunities for business, large and small, able to meet them.

Learn how companies can best take advantage of smart cities


April Class: The Retail Experience

As online/ offline retail worlds merge, companies have to fundamentally re-think their business model strategy.  Paying for products shifts from 'one-off' to 'in-life usage', which leads to highly experiential retail environments where consumers can buy/ use/ experience a service all at the same time.

Learn how companies can best take advantage of the retail experience



What’s Next will be hosted at Arch29, Market Gravity’s collaboration centre in Waterloo, SE1. This event is an invite-only session with spaces strictly limited to 25 attendees.

The day will start with breakfast from 8.30am and will conclude at 5.30pm, after which you will have time to discuss and debate your own questions with the WIRED team. The event promises to be highly interactive and fun. Numbers are strictly limited to 25 people and it is your opportunity to get up close and personal with the trends shaping our future.


What’s Next will be hosted at Arch29, Market Gravity’s collaboration centre in Waterloo, SE1. 


Price shown includes VAT at 20% and includes meals, refreshments and all course materials


Please contact if you have any questions.

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