Proposition Development Masterclass
How to turn a good idea into a winning proposition...
Many ideas fail to get off the ground at the very early stages. Without a rigorous and structured approach to building, stretching and selling the idea, it will remain a fantasy rather than a compelling proposition capable of raising investment interest.
Market Gravity’s Proposition Development Masterclass helps participants build winning propositions by immersing them in a structured approach through an interactive one-day workshop.
The workshop shall
- Introduce participants to what makes a winning proposition
- Immerse participants in a structured approach to developing a compelling proposition covering the opportunity, offering and delivery
- Provide case studies and worked examples to bring the approach to life
- Provide high levels of interactivity and shared learning
- Leave participants with a number of proposition development tools including ideation cards, a proposition development workbook, templates, worked examples and complimentary copy of Market Gravity's business novel - "Defying Gravity: Adventures of a corporate entrepreneur"
Who should participate?
Managers, entrepreneurs, intrapreneurs, business strategists, NPD / marketing professionals, consultants, academics, students, venture capitalists.
Testimony
97% of participants rate the Proposition Development Masterclass as “Very Valuable”
Our expert facilitators have delivered this training course to a number of corporates including Royal Bank of Scotland, British Gas, Barclaycard, Visa, Legal & General, Lloyds Banking Group, and BT.
“Extremely well facilitated and structured, informative, fun and brilliant venue”
“Excellent course based on some very strong processes”
“I've been on the Insight, Strategy and now Innovation [courses] and I have to say that this has been the best one yet.”
Cost
£995 (ex VAT)
About Market Gravity
Market Gravity is a specialist growth and innovation consultancy that helps large companies set up and launch new business initiatives from concept through to delivery. To find out more visit www.marketgravity.com
